People find design inspiration in all sorts of places – on a bus, walking to work or amongst the pages of popular media. For many, the first port of call is often the internet, and increasingly online consumers are turning to social media channels to get their fix of inspirational content.
Enter Taylor Wimpey, one of the UK's largest house builders, and a simple question - how do we capture the attention of the online house hunter? Our solution – give users an online resource of truly inspirational home themed content.
After creating the Taylor Wimpey Facebook page and twitter profile, we set about building a social media community around the bank of knowledge, rich media and content that already existed within the business, teasing users to interact and engage with the brand.
The result – 6 months after the campaign launch, Taylor Wimpey's online community surpassed 4,400 engaged consumers and brand advocates, and is still growing.
Social media management, creating online assets, building online communities, social app design, Facebook advertising, creating rich content.
Buying your first home is a daunting experience, something that national house builder Taylor Wimpey understands better than most. In response to calls from UK first time buyers everywhere, we worked with Taylor Wimpey to make buying your first home a little less daunting.
To help deliver our message – that buying your first home needn't be a headache – we enlisted the help of TV property guru Phil Spencer, filming a series of guides covering everything a buyer needed to know about the moving and house buying process - take a look at the Taylor Wimpey video guides. To get people talking about the campaign, we even ran a competition for fans to win lunch with the man himself!
Next, we seeded the content on Taylor Wimpey's Facebook and Twitter pages and started building buzz around the campaign. It wasn't long before we had celebrities, major UK organisations and first time buyers all over the UK talking about our content.
The results speak for themselves – over 213,000 Facebook users saw our content, online viral reach jumped by over 200% and over 10,300 people have viewed our video content to date.
Social media management, social app design, Facebook advertising, creating rich content.
Building a community on Facebook takes more than just creating a page – when garden and driveway hard landscaping supplier Bradstone approached us with a social media brief, the first thing we did was listen – to customers, suppliers and garden lovers – and what we found made for interesting reading.
The online gardening community had a thirst for inspiration, so we decided to create a resource that people would flock to – and they did, in their hundreds. Why not take a look at the Bradstone Facebook page here
Creating online assets, social media management, building online communities, online conversation monitoring.
We think of a pizza base as more than just a place for delicious toppings to lay – it's a blank canvas. In the run up to the royal wedding, we came up with a bright spark – why not pay homage to the future king and queen by creating a Papa John's pizza in their image, and a whole heap of online buzz at the same time.
Our Royal Wedding pizza was featured on the homepages of some of the most popular online news outlets - including BBC News, Sky online, MSN and Yahoo to name but a few – being seen by nearly 9 million unique users, and even being spotted and requested by none other than Alex James of Blur...
We don't imagine the royal family eat that much pizza, but if they did, we think it would look something like this.
Rich content creation, viral seeding, online conversation monitoring.
When Harvester asked us to implement a social media programme for their 170 nationwide restaurants, we jumped at the chance. Not only is it a much loved British brand, but we were overflowing with ideas of how to connect with its brand ambassadors online.
We created the page, used a little of our secret formula, and hey presto – the brand lovers came in their thousands. Once we'd built up a loyal following online, we felt it was time to hand the keys back to the community and ask them to help us run our business – from designing ice cream sundaes and putting them in restaurants to deciding what new dishes we should offer on our takeaway menu – our customers were in the driving seat.
The proof of the pudding truly is in the eating for Harvester, and over 55,000 followers later, and not a penny spent on advertising, it's still going strong.
Creating online assets, social media management, Building online communities, crowdsourcing, online conversation monitoring
There's a lot of conversations happening out there, but how do we sniff out the ones that have the greatest impact on our business and take part? This was exactly the dilemma that global aggregates producer Aggregate Industries came to us with, to which we found a simple solution.
Working alongside Aggregate Industries' SEO strategy and identifying the keywords that really got people talking, we were able to design an intelligent online press office that found the best opportunities and delivered them straight to us.
Search engine optimisation, online conversation monitoring